The Cupertino High School yearbook staff developed their theme from the copy found in an online Scion ad. It read, “Create a following by never following, stand with us by standing out, become one of us by being none of us.” They believed this statement exemplified the mindset of the students and teachers at the school. Each individual at Cupertino High is allowed to be entirely themselves, and the freedom to make their own contribution is what creates the foundation the school community. None of Us was the product of the staff’s fight to break away from past expectations of simple sophistication and understated pride. Just as the Scion ad inspired the staff to push their boundaries, the staff hoped the book would encourage other students to take their own risks.