“M is for Marketing” – Do more than just sell. Market your book!


Now that you know how many more books you want to sell, you’ve got to work hard to sell them. But we say work smarter, not harder! Try one of these ideas:

  • Set up a My Space, Facebook or Twitter page for yearbook. Post status updates of current prices and production news. (EX: “Yearbooks now on sale for $25.00. Don’t get left out!”) You can even post “teaser” pictures of a game or a rally
  • Plan a big, one-week sales campaign. Then advertise like crazy: email, auto-dial text, post info on the school marque or social media site, and/or create a commercial (see theyearbookblog.com for ideas)
  • Post a copy of your working index and invite students to see what pages they are on.

*This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
project. If you’d like to download the “M” card, go to the “Adviser
Resources” section of www.theyearbookladies.com

We’d love to hear from you! Share your questions, comments, and ideas below…

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