Tag: Copywriting

Yearbook Inspiration: A Surfing Guide

Yearbook Inspiration: A Surfing Guide

[caption id="attachment_2910" align="alignleft" width="358"] Surfing at Wind & Sea, La Jolla, California[/caption] What do yearbook inspiration and a surfing guide have in common, you ask? Lots, actually. It’s February, and often during these last few weeks of winter, yearbook staffs...continue reading

How to Create Enticing Yearbook Copy

(The following article appeared in our Discoveries magazine, Volume 13, Issue 2) So how do we create enticing yearbook copy that readers will care about and still maintain journalistic standards? The answer is easier than you may think; by using...continue reading