As I was driving from school to school the other day, I couldn’t help but notice how many Geico billboards there are. At every stoplight, I felt as though I was being watched. I’d turn around, and there was yet another Geico billboard. Then I thought, “There are probably just as many billboards for other companies, but I don’t notice them as much because they’re not staring at me!”
Then it hit me! Many of my schools have been asking me for tips to increase sales and/or marketing ideas. Well, if I were still an adviser, I would be stealing (ummmm, I mean “borrowing”) Geico’s successful campaign!
So, I came back to the office and quickly put together a “yearbook with eyes”.
- Go to www.theyearbookladies.com and click on “Adviser Resources” to download your copy.
- Photocopy them
- Cut them out
- Put them EVERYWHERE! On lockers, in the office, peaking out of classroom windows, in the trees, in the locker rooms, … You get the idea.
You can also download a mini-poster with the same yearbook and the tagline “The memories you could be saving.” Hang these up in hallways with info on how to buy a yearbook. If you have a poster machine at your school, blow them up bigger.
I know that there are some of you who are much more talented at Photoshop than I am, and could probably make a better poster. Feel free! Everyone else, do whatever you want with these. Even if you don’t use them, I hope this helps get you thinking about how to market your book! Either way, have fun!!! And good luck!!!
*If you do try this campaign at your school, we would love to hear your story! Share it below… Or let us know if you came up with your own advertising-inspired idea!