Hurray! Your yearbook is finished! What should you do now? How about making some videos? Here’s why:
You’ve probably been selling the yearbook all year, right? But, you still have more copies coming than have been purchased, are we right again? If the answer is yes, here’s the number one way to get the yearbook #trending on your campus before they even arrive: sales videos.
Yes, we know, yerds live in the world of print. BUT, video is king in the lives of your yearbook buyers. Here are just a few video facts from the most popular social media platforms:
YouTube
from fortunelords.com
- 1.3 billion users (yes, BILLION)
- 300 hours of video are uploaded every minute (yes, MINUTE)
- 5 billion videos are watched every single day (yes, again, BILLION)
from mediakix.com
- 1.13 billion daily users
- 3.8 billion views of video
- 100 million hours of video watched every day
- 600 million users
- 200 million daily Your Stories users
- 375 million Direct users
Snapchat
- 150 million users
- 10 billion video views a day
- 60% of 13-34-year-olds are Snapchatters
What do all those stats mean for yearbook sales? They mean you should probably be making some yearbook sales videos and posting them on Social Media channels as well as your morning announcements and school TV channel! Here are some quick tips for creating yearbook advertisements:
- Approximately 65% of the population learns visually and are more likely to remember your information when they see their friends or recognize the location.
- Create small groups of staff members to work on writing, filming and editing their video
- If the script has dialogue, be sure there is a mic attached to the camera (or that they don’t film outdoors)
- Teach students where to find royalty-free music and the laws around copyright
- Invite the administration in to view the final videos before playing them for the whole school
- Challenge students to come up with fun and creative ideas besides people acting out a script. Consider a silent film, stop motion photography, claymation, etc.
- Remember that humor works best but be sure to keep it clean, kind, and age-appropriate
And, because we want to practice what we preach, here are links to some great yearbook sales videos from across the web. Enjoy!
Garner High School Yearbook Commercial
Addison Trail 2015-2016 Yearbook Commercial