Copywriting – Page 2 – The Yearbook Ladies

Category: Copywriting

Yearbook Copy: Notes on Encouraging Better Writing

A yearbook is a picture book, right? Right. So you don't need to write copy, right? WRONG! A yearbook is also a history book, a record book and a reference book. All those require writing. But no one reads the...continue reading

Here’s Why Yearbooks Are Here to Stay (and why we have such a huge responsibility)

[caption id="attachment_1430" align="alignright" width="150"] Senatorial Candidate Christine O'Donnell[/caption] If you work with us, you know we are always talking about how important it is to remember that a yearbook is a history book--a permanent record of the school year and...continue reading

Make the Best of Your Senior Mosts (Superlatives)

[caption id="attachment_1413" align="alignright" width="150" caption="Most Spirited Senior"][/caption] Senior Superlatives. You know, those coveted senior titles like "Most likely to. . ." or "Best Hair/Eyes/Smile." Well, though often a long-standing tradition in some yearbooks, we encourage you, as a staff, to discuss...continue reading