Copywriting – Page 10 – The Yearbook Ladies

Tag: Copywriting

“H is for HIP Coverage” – Are your stories H.I.P. enough?

“Hip” isn’t just another 1960s word for cool—it also reminds you of good coverage. Ask if your stories are . . . Happening? Your coverage and design are happening, meaning you are dealing with content from 2009/10, not 1993 Interactive?...continue reading

“G is for Grouped Captions” – Save Space and Group Your Captions

Remember that rule about always placing a caption near the photo it describes, and never placing more than 2 captions next to each other? Well, forget it! The latest trend is grouping your captions together. Why? It allows you to...continue reading

“C is for Captions” – 3 Steps to Writing Clear, Captivating, and Complete Captions

Yes, you CAN . . . write compelling captions: complete, captivating, and clearly informative: First sentence describes the action of the photo using the present tense. Name all visible students and what they are DOING Second sentence is a quotation...continue reading