Copywriting – Page 8 – The Yearbook Ladies

Tag: Copywriting

“K is for K.I.S.S.” – How to Keep It Sweet & Simple

Deadline just around the corner? Feeling a bit overwhelmed? Here are some tips to help you keep it simple: Need a layout in under 10 seconds? Use a template. Really. It's okay. That's what they're there for! Need to fill...continue reading

“J is for Jump Coverage” – Make your yearbook a page-turner!

“JUMP!” is a great late-night deadline song by Van Halen, but also a commonly used technique in magazines and newspapers. Jump coverage makes your readers turn the page (or multiple pages) From Organizations, a story on Key Club jumps to...continue reading

“L is for Leading” – Make your text look professional!

Leading (rhymes with heading) is the vertical space between each line of text. Typically we leave that set to “auto,” but there are times when playing with leading can have interesting results. Increase the leading to open up the space...continue reading