Tag: marketing

A Yearbook is a Love Letter

A Yearbook is a Love Letter

  We believe yearbook IS a love letter a school writes to itself. And it's the yearbook staff's job to compile and present the contents of that letter. The manner of the presentation will look different from school to school,...continue reading
Building Better Yearbook Coverage

Building Better Yearbook Coverage

[caption id="attachment_3081" align="alignright" width="300"] Building Blocks[/caption] Why do we put so much importance put on building better yearbook coverage?  The answer is pretty simple: because the magic of a yearbook isn't in the making...it's in the receiving. The magic actually happens when...continue reading