The opening of your yearbook is like a good pick-up line. It should grab their attention and make them want more. Below is a quick list of what your opening should or could have:

• Opening Copy – This should explain the theme and why you chose it for this year. It should be compelling and set the tone or voice of your copy for the WHOLE book.
• Design Elements – Design elements from the cover that you plan to use throughout the book need to appear on your opening pages.
• Photography – The pictures should reflect your theme through their content.
• Table of Contents – If you can’t do this on your endsheets, then the opening is the place to do it. (Try to avoid putting it on your title page!)

For ideas on how to design your Opening Spread, go to Yearbooks.biz and click on “Showcase.”

*This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
project. If you’d like to download the “O” card, go to the “Adviser
Resources” section of www.theyearbookladies.com

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