As I was driving from school to school the other day, I couldnât help but notice how many Geico billboards there are. Â At every stoplight, I felt as though I was being watched. Â I’d turn around, and there was yet another Geico billboard. Then I thought, âThere are probably just as many billboards for other companies, but I donât notice them as much because theyâre not staring at me!â
Then it hit me! Many of my schools have been asking me for tips to increase sales and/or marketing ideas. Well, if I were still an adviser, I would be stealing (ummmm, I mean âborrowingâ) Geicoâs successful campaign!
So, I came back to the office and quickly put together a âyearbook with eyesâ.
- Go to www.theyearbookladies.com and click on “Adviser Resources” to download your copy.
- Photocopy them
- Cut them out
- Put them EVERYWHERE! On lockers, in the office, peaking out of classroom windows, in the trees, in the locker rooms, … You get the idea.
You can also download a mini-poster with the same yearbook and the tagline âThe memories you could be saving.â Hang these up in hallways with info on how to buy a yearbook. If you have a poster machine at your school, blow them up bigger.
I know that there are some of you who are much more talented at Photoshop than I am, and could probably make a better poster. Feel free! Everyone else, do whatever you want with these. Even if you donât use them, I hope this helps get you thinking about how to market your book! Either way, have fun!!! And good luck!!!
*If you do try this campaign at your school, we would love to hear your story! Share it below… Or let us know if you came up with your own advertising-inspired idea!