How 1 email brought in 500 extra yearbook dollars!

SoYoung Jun, yearbook adviser at El Cerrito High School, noticed that yearbook sales have been on the decline in the past few years. When asked, students told her they could not afford a book. In this current economic environment, this comes as no surprise. However, Ms. Jun decided to do something about it.

On a whim, she sent out an email to parents and staff members through the school e-mail tree. She asked if anyone was willing to sponsor a book for a student. She also asked for name submissions of students who deserve a yearbook, but cannot afford one. She wasn’t sure what to expect, but knew she had nothing to lose.

In one week, she received $50o in donations. This may not seem like a huge amount, but it’s $500 more than she would have gotten and all it took was one email! It also means that about 10 more students are going to receive books that otherwise would not have!

With such success through such little effort, Ms. Jun is now looking at other ways to get more books into more students hands. She plans to send a similar email to their school Alumni Association and offer Gift Certificates as a way for friends and teachers to purchase books for others as gifts (regardless of he recipient’s financial situation).

Great job, Ms. Jun!

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